| 000 | 00791cam a2200253 a 4500 | ||
|---|---|---|---|
| 999 |
_c1439 _d1439 |
||
| 005 | 20190404020006.0 | ||
| 008 | 841004s1984 ohua b 001 0 eng | ||
| 010 | _a 83043117 | ||
| 020 | _a0675201039 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhICA |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.H58 1984 |
| 082 | 0 | 0 |
_a658.8 _219 _bHIM 1984 |
| 100 | 1 |
_aHise, Richard T. _92872 |
|
| 245 | 1 | 0 |
_aCases in marketing strategy / _cRichard T. Hise, Stephen W. McDaniel. |
| 260 |
_aColumbus, Ohio : _bMerrill, _cc1984. |
||
| 300 |
_axvii, 676 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _92873 |
|
| 700 | 1 |
_aMcDaniel, Stephen W. _d1949- _92874 |
|
| 740 | 0 | _aMarketing strategy. | |
| 942 |
_2ddc _cBK _01 |
||