000 00903nam a2200289 a 4500
999 _c1472
_d1472
005 20190408020008.0
008 880812s1989 maua g b 001 0 eng d
010 _a 88027583
020 _a0256075131
040 _aDLC
_cDLC
_dDLC
_dBD-DhICA
041 _aeng
050 0 0 _aHF5415
_b.B44113 1989
082 0 0 _a658.8
_219
_bBEM 1989
100 1 _aBerkowitz, Eric N.
_92946
245 1 0 _aMarketing /
_cEric N. Berkowitz, Roger A. Kerin, William Rudelius.
250 _a2nd ed.
260 _aBoston, MA :
_bIrwin,
_c1989.
300 _axxv, 752 p. :
_bill. (some col.) ;
_c26 cm +
_e1 computer disk (5 1/4 in.)
500 _aSystem requirements for computer disk: IBM PC.
500 _aIncludes indexes.
504 _aBibliography: p. 702-719.
650 0 _aMarketing.
_92947
700 1 _aKerin, Roger A.
_92948
700 1 _aRudelius, William.
_92949
942 _2ddc
_cBK
_01