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| 999 |
_c1767 _d1767 |
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| 005 | 20190515020008.0 | ||
| 008 | 170512s1995 ilua g b 001 0 eng d | ||
| 010 | _a 94020955 | ||
| 020 | _a0256125767 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhICA |
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| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.B669 1995 |
| 082 | 0 | 0 |
_220 _a658.8 _bBOM 1995 |
| 100 | 1 |
_aBoyd, Harper W. _93220 |
|
| 245 | 1 | 0 |
_aMarketing management : _ba strategic approach with a global orientation / _cHarper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché. |
| 250 | _a2nd ed. | ||
| 260 |
_aIrwin : _bChicago, _cc1995. |
||
| 300 |
_axvi, 555 p. : _bill. ; _c26 cm. |
||
| 440 | 4 |
_aThe Irwin series in marketing _92406 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. _91963 |
|
| 700 | 1 |
_aWalker, Orville C. _93221 |
|
| 700 | 1 |
_aLarréché, Jean-Claude. _93222 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _01 |
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