| 000 | 00896pam a2200277 a 4500 | ||
|---|---|---|---|
| 999 |
_c1958 _d1958 |
||
| 005 | 20190425020006.0 | ||
| 008 | 930701s1993 nyuab b 001 0 eng | ||
| 010 | _a 93028550 | ||
| 020 | _a0070610150 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhICA |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHF5415 _b.S745 1994 |
| 082 | 0 | 0 |
_a658.8 _220 _bSTF 1994 |
| 100 | 1 |
_aStanton, William J. _93969 |
|
| 245 | 1 | 0 |
_aFundamentals of marketing / _cWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker. |
| 250 | _a10th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc1994. |
||
| 300 |
_axxviii, 697 p. : _bco;. ill., col. maps ; _c27 cm. |
||
| 440 | 0 |
_aMcGraw-Hill series in marketing _92074 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing. _93970 |
|
| 700 | 1 |
_aEtzel, Michael J. _93971 |
|
| 700 | 1 |
_aWalker, Bruce J. _93972 |
|
| 942 |
_2ddc _cBK _01 |
||