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_c2027 _d2027 |
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| 005 | 20190828020009.0 | ||
| 008 | 930416s1993 enka g 001 0 eng d | ||
| 010 | _a 93011000 | ||
| 020 | _a0201565056 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhICA |
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| 041 | _aeng | ||
| 043 |
_an-us--- _ae------ |
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| 050 | 0 | 0 |
_aHF5415 _b.M42 1993 |
| 082 | 0 | 0 |
_a658.8 _220 _bMEC 1993 |
| 100 | 1 |
_aMeidan, Arthur, _d1936- _94106 |
|
| 245 | 1 | 0 |
_aCases in marketing of services : _ban international collection / _cArthur Meidan, Luiz Moutinho. |
| 260 |
_aWokingham, England ; _aReading, Mass. : _bAddison-Wesley Pub. Co., _cc1993. |
||
| 300 |
_axiv, 304 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xCase studies. _92076 |
|
| 650 | 0 |
_aService industries _zUnited States _xMarketing _xCase studies. _94107 |
|
| 650 | 0 |
_aService industries _zEurope _xMarketing _xCase studies. _94108 |
|
| 650 | 0 |
_aFinancial services industry _xCase studies. _94109 |
|
| 650 | 0 |
_aTourism _xMarketing _xCase studies. _94110 |
|
| 650 | 0 |
_aMedical care _xMarketing _xCase studies. _94111 |
|
| 700 | 1 |
_aMoutinho, Luiz. _94112 |
|
| 942 |
_2ddc _cBK _01 |
||