| 000 | 00983nam a2200289 a 4500 | ||
|---|---|---|---|
| 999 |
_c2125 _d2125 |
||
| 005 | 20190909020005.0 | ||
| 008 | 170514s1995 ii a g b 001 0 eng d | ||
| 010 | _a 95163576 | ||
| 020 | _a0750609974 | ||
| 040 |
_aDLC _cDLC _dDLC _eBD-DhICA |
||
| 041 | _aeng | ||
| 050 | 0 | 4 |
_aHF5415 _b.W5476 1995 |
| 082 | 0 | 0 |
_a658.8 _220 _bWIT 1999 |
| 100 | 1 |
_aWilmshurst, John. _94289 |
|
| 245 | 1 | 4 |
_aThe fundamentals and practice of marketing / _cJohn Wilmshurst. |
| 250 | _a3rd ed. | ||
| 260 |
_aIndia : _bViva Books private Limited, _c1999. |
||
| 300 |
_aviii, 324 p. : _bill. ; _c24 cm. |
||
| 500 | _a"Published on behalf of the Institute of Marketing and the CAM Foundation." | ||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 |
_aMarketing. _94290 |
|
| 710 | 2 |
_aInstitute of Marketing. _94291 |
|
| 710 | 2 |
_aCAM Foundation. _94292 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1117/95163576-d.html |
| 942 |
_2ddc _cBK _01 |
||