Internet and Business /
Price, Robert W.
Internet and Business / Robert W. Price. - USA : McGraw-Hill , C2001. - x, 229 p. : ill. ; 20 cm.
includes index.
Unit 1. Surviving the E-Business Tidal Wave. Unit 2. Deciding on E-Business Models and Strategies. Unit 3. Integrating the Value Chain with Web Technologies. Unit 4. Creating Marketing and Branding Strategies in the New Economy. Unit 5. Building Communities and Enhancing Consumer Experiences. Unit 6. Global and Reaching Out Through the Net. Unit 7. Anticipating What's Next in Solutions and Technologies.
0072396245 9780072396249
428.24071 / PRI 2004
Internet and Business / Robert W. Price. - USA : McGraw-Hill , C2001. - x, 229 p. : ill. ; 20 cm.
includes index.
Unit 1. Surviving the E-Business Tidal Wave. Unit 2. Deciding on E-Business Models and Strategies. Unit 3. Integrating the Value Chain with Web Technologies. Unit 4. Creating Marketing and Branding Strategies in the New Economy. Unit 5. Building Communities and Enhancing Consumer Experiences. Unit 6. Global and Reaching Out Through the Net. Unit 7. Anticipating What's Next in Solutions and Technologies.
0072396245 9780072396249
428.24071 / PRI 2004