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Internet and Business / Robert W. Price.

By: Material type: TextTextLanguage: English Publication details: USA : McGraw-Hill , C2001.Description: x, 229 p. : ill. ; 20 cmISBN:
  • 0072396245
  • 9780072396249
DDC classification:
  • 428.24071 PRI 2004
Contents:
Unit 1. Surviving the E-Business Tidal Wave. Unit 2. Deciding on E-Business Models and Strategies. Unit 3. Integrating the Value Chain with Web Technologies. Unit 4. Creating Marketing and Branding Strategies in the New Economy. Unit 5. Building Communities and Enhancing Consumer Experiences. Unit 6. Global and Reaching Out Through the Net. Unit 7. Anticipating What's Next in Solutions and Technologies.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books ICAB Library General Stacks Non-fiction 428.24071 PRI 2004 (Browse shelf(Opens below)) C-1 Available 10017
Books Books ICAB Library General Stacks Non-fiction 428.24071 PRI 2004 (Browse shelf(Opens below)) C-2 Available 10018

includes index.

Unit 1. Surviving the E-Business Tidal Wave. Unit 2. Deciding on E-Business Models and Strategies. Unit 3. Integrating the Value Chain with Web Technologies. Unit 4. Creating Marketing and Branding Strategies in the New Economy. Unit 5. Building Communities and Enhancing Consumer Experiences. Unit 6. Global and Reaching Out Through the Net. Unit 7. Anticipating What's Next in Solutions and Technologies.

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