Marketing :

Pride, William M., 1942-

Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - 6th ed. - Boston : Houghton Mifflin Co., c1989. - xxxiv, 818, A24, G20, I24 p. : ill. (some col.), map ; 26 cm.

Includes bibliographical references and indexes.

039536938X

88081358


Marketing.

HF5415 / .P658 1989

658.8 / WIM 1989

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