Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.

By:

Pride, William M, 1942-

Contributor(s):

Ferrell, O. C

Material type: Text

TextLanguage: English Publication details: Boston : Houghton Mifflin Co., c1989.Edition: 6th edDescription: xxxiv, 818, A24, G20, I24 p. : ill. (some col.), map ; 26 cmISBN:

039536938X

Subject(s):

Marketing

DDC classification:

658.8 19 WIM 1989

LOC classification:

HF5415 .P658 1989

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	ICAB Library General Stacks	Non-fiction	658.8 WIM 1989 (Browse shelf(Opens below))	Available	6047
Books	ICAB Library General Stacks	Non-fiction	658.8 WIM 1989 (Browse shelf(Opens below))	Available	5534

Includes bibliographical references and indexes.

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