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Basic marketing :

McCarthy, E. Jerome

Basic marketing : a managerial approach / E. Jerome McCarthy, with assistance of Andrew A. Brogowicz. - 7th ed. - Homewood, Ill. : R.D. Irwin, 1981. - xix, 762 p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 0256025339

LCCN: 80085240

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .M369 1981

Dewey Class. No.: 658.8 / MCB 1981

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