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Basic marketing : a managerial approach / E. Jerome McCarthy, with assistance of Andrew A. Brogowicz.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Homewood, Ill. : R.D. Irwin, 1981.Edition: 7th edDescription: xix, 762 p. : ill. ; 25 cmISBN:
  • 0256025339
Subject(s): DDC classification:
  • 658.8 19 MCB 1981
LOC classification:
  • HF5415.13 .M369 1981
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Holdings
Item type Current library Collection Call number Status Barcode
Books Books ICAB Library General Stacks Non-fiction 658.8 MCB 1981 (Browse shelf(Opens below)) Available 3807

Includes bibliographical references and indexes.

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