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International marketing /

Cateora, Philip R.

International marketing / Philip R. Cateora. - 5th ed. - Homewood, Ill. : R.D. Irwin, 1983. - xiv, 801 p. : ill. ; 25 cm. - The Irwin series in marketing .

Includes indexes.

Bibliography: p. 771-780.

ISBN: 0256028443

LCCN: 82082526

Subjects--Topical Terms:
Export marketing.
International business enterprises.

LC Class. No.: HF1009.5 / .C35 1983

Dewey Class. No.: 658.848 / CAI 1983

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