International marketing / Philip R. Cateora.

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Material type: Text

TextLanguage: English Series: The Irwin series in marketingPublication details: Homewood, Ill. : R.D. Irwin, 1983.Edition: 5th edDescription: xiv, 801 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	ICAB Library General Stacks	Non-fiction	658.848 CAI 1983 (Browse shelf(Opens below))	Available	6132

Includes indexes.

Bibliography: p. 771-780.

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