Marketing Management :
Guiltinan, Joseph P.
Marketing Management : Strategies and Programs / Joseph P. Guilitinan and Gordon W. Paul. - London : McGraw Hill International Book company ; c1982. - xiii, 412 p. : ill; 20 cm.
include index.
070663114
658.822 / GUM 1982
Marketing Management : Strategies and Programs / Joseph P. Guilitinan and Gordon W. Paul. - London : McGraw Hill International Book company ; c1982. - xiii, 412 p. : ill; 20 cm.
include index.
070663114
658.822 / GUM 1982