Marketing Management : (Record no. 2158)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00649nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190321020007.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170514s1982 enka|||g |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 070663114 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhICA |
| Transcribing agency | BD-DhICA |
| Modifying agency | BD-DhICA |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 #4 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Classification number | 658.822 |
| Author Mark | GUM 1982 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Guiltinan, Joseph P. |
| 9 (RLIN) | 2731 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Management : |
| Remainder of title | Strategies and Programs / |
| Statement of responsibility, etc. | Joseph P. Guilitinan and Gordon W. Paul. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | McGraw Hill International Book company ; |
| Date of publication, distribution, etc. | c1982. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 412 p. : |
| Other physical details | ill; |
| Dimensions | 20 cm. |
| 500 ## - GENERAL NOTE | |
| General note | include index. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Paul, Gordon W. |
| 9 (RLIN) | 2732 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | ICAB Library | ICAB Library | 05/28/1988 | 1 | 658.822 GUM 1982 | 3517 | 07/26/2021 | 03/20/2019 | 05/14/2017 | Books |