Marketing :

Churchill, Gilbert A.

Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. - Burr Ridge, Ill. : Irwin, c1995. - xxxii, 703 p. : col. ill., col. maps ; 27 cm.

Includes bibliographical references (p. 655-674) and indexes.

0256125392 0256173672 (annotated instructor's edition)

94008479


Marketing.

HF5415 / .C5275 1995

658.8 / JRM 1995

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