Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.

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Material type: Text

TextLanguage: English Publication details: Burr Ridge, Ill. : Irwin, c1995.Description: xxxii, 703 p. : col. ill., col. maps ; 27 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	ICAB Library General Stacks	Non-fiction	658.8 JRM 1995 (Browse shelf(Opens below))	Available	7743
Books	ICAB Library General Stacks	Non-fiction	658.8 JRM 1995 (Browse shelf(Opens below))	Available	7742

Includes bibliographical references (p. 655-674) and indexes.

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