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Cases in marketing strategy / Richard T. Hise, Stephen W. McDaniel.
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TextLanguage: English Publication details: Columbus, Ohio : Merrill, c1984.Description: xvii, 676 p. : ill. ; 26 cmISBN: - 0675201039
- 658.8 19 HIM 1990
- HF5415.13 .H58 1984
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Includes bibliographies and index.
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