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Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché.
Material type:
TextLanguage: English Series: The Irwin series in marketingPublication details: Irwin : Chicago, c1995.Edition: 2nd edDescription: xvi, 555 p. : ill. ; 26 cmISBN: - 0256125767
- 20 658.8 BOM 1995
- HF5415.13 .B669 1995
| Item type | Current library | Collection | Call number | Status | Barcode | |
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Books
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ICAB Library | Non-fiction | 658.8 BOM 1995 (Browse shelf(Opens below)) | Available | 7981 | |
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Books
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ICAB Library | Non-fiction | 658.8 BOM 1995 (Browse shelf(Opens below)) | Available | 7980 | |
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Books
|
ICAB Library | Non-fiction | 658.8 BOM 1995 (Browse shelf(Opens below)) | Available | 7979 | |
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Books
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ICAB Library | Non-fiction | 658.8 BOM 1995 (Browse shelf(Opens below)) | Available | 7978 |
Includes bibliographical references and indexes.
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