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The fundamentals and practice of marketing / John Wilmshurst.
Material type:
TextLanguage: English Publication details: India : Viva Books private Limited, 1999.Edition: 3rd edDescription: viii, 324 p. : ill. ; 24 cmISBN: - 0750609974
- 658.8 20 WIT 1999
- HF5415 .W5476 1995
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ICAB Library General Stacks | Non-fiction | 658.8 WIT 1995 (Browse shelf(Opens below)) | Available | 9206 | |
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Books
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ICAB Library General Stacks | Non-fiction | 658.8 WIT 1995 (Browse shelf(Opens below)) | Available | 9209 |
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| 658.8 WIM 1989 Marketing : | 658.8 WIM 1989 Marketing : | 658.8 WIT 1995 The fundamentals and practice of marketing / | 658.8 WIT 1995 The fundamentals and practice of marketing / | 658.802 CEO 1991 Organizing and implementing the marketing effort : | 658.802 JAM 1999 Marketing strategy and uncertainty / | 658.802 STM 2000 Marketing planning guide / |
"Published on behalf of the Institute of Marketing and the CAM Foundation."
Includes bibliographies and index.
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