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Marketing handbook / edited by Edwin E. Bobrow, Mark David Bobrow.

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Material type: Text

TextLanguage: English Publication details: Homewood, Ill. : Dow Jones-Irwin, c1985.Description: 2 v. : ill. ; 24 cmISBN:

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LOC classification:

Contents:

v. 1. Marketing practices -- v. 2. Marketing management.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	ICAB Library General Stacks	Non-fiction	658.8 BOM 1985 (Browse shelf(Opens below))	Available	4466

Includes bibliographies and indexes.

v. 1. Marketing practices -- v. 2. Marketing management.

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