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Global marketing strategies /

Jeannet, Jean-Pierre.

Global marketing strategies / Jean-Pierre Jeannet, Hubert D. Hennessey. - 2nd ed. - Boston : Houghton Mifflin, 2001. - xviii, 899 p. : ill. ; 24 cm.

Rev. ed. of: International marketing management. c1988.

Includes bibliographical references and indexes.

ISBN: 8172248164

LCCN: 91072094

Subjects--Topical Terms:
Export marketing--Management.
Export marketing--Management--Case studies.

LC Class. No.: HF1009.5 / .J427 1992

Dewey Class. No.: 658.848 / JEG 2001

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