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Global marketing strategies / Jean-Pierre Jeannet, Hubert D. Hennessey.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Boston : Houghton Mifflin, 2001.Edition: 2nd edDescription: xviii, 899 p. : ill. ; 24 cmISBN:
  • 8172248164
Subject(s): DDC classification:
  • 658.848 21 JEG 2001
LOC classification:
  • HF1009.5 .J427 1992
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Holdings
Item type Current library Collection Call number Status Barcode
Books Books ICAB Library General Stacks Non-fiction 658.848 JEG 2001 (Browse shelf(Opens below)) Available 9072

Rev. ed. of: International marketing management. c1988.

Includes bibliographical references and indexes.

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