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Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.
Material type:
TextLanguage: English Publication details: Burr Ridge, Ill. : Irwin, c1995.Description: xxxii, 703 p. : col. ill., col. maps ; 27 cmISBN: - 0256125392
- 0256173672 (annotated instructor's edition)
- 658.8 20 JRM 1995
- HF5415 .C5275 1995
| Item type | Current library | Collection | Call number | Status | Barcode | |
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ICAB Library General Stacks | Non-fiction | 658.8 JRM 1995 (Browse shelf(Opens below)) | Available | 7743 | |
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Books
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ICAB Library General Stacks | Non-fiction | 658.8 JRM 1995 (Browse shelf(Opens below)) | Available | 7742 |
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| 658.8 GUM 1994 Marketing management : | 658.8 HIM 1984 Cases in marketing strategy / | 658.8 JRM 1995 Marketing : | 658.8 JRM 1995 Marketing : | 658.8 kAM 2003 Marketing management / | 658.8 kAM 2003 Marketing management / | 658.8 kAM 2003 Marketing management / |
Includes bibliographical references (p. 655-674) and indexes.
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